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You keep having the same conversation.
Skip the calls.
Wake up to the answers.
Describe a conversation in one line. Totem hosts it with each person you point it at, voice or video, and hands you the themes, quotes, and people behind them.
Totem - your AI Hostwaiting for your prompt
Zoom in
Every participant
in their own words.
The synthesis above lifts the patterns. Totem also dives deep into the people behind them: key quotes, themes, and where they sat against the cohort.
Marisa T.
Head of Growth, Acme Co.
What Marisa said
We get the value, the platform's solid for our team. But the tier table is genuinely confusing, I can never tell if a feature lives in our plan or one above. Honestly, I'd upgrade today if I knew exactly what we'd get. The other thing is billing cadence, we hit usage limits on the 3rd of the month and I had to go to support to figure out what'd happen next. A clearer comparison view before I commit would unblock me.
Executive summary
Themes from the conversation, sentiment-coded.
- Brigit O.·finance lead3
- Tom P.·CTO, ally2
- Sara R.·CS rep at Totem4
- Vikram P.·data lead, champion5
- Lara C.·procurement1
- § 01
What's working
Value clarity2 itemsCore value lands.
Engagement runway is healthy.
- § 02
What's blocking the upgrade
Tier-table friction3 itemsTier comparison is opaque.
Billing cadence surprised her.
+ 1 more
- § 03
What she's asking for
Specific asks2 itemsSide-by-side tier comparison.
Usage-trend forecast.
Full transcript · 12 highlighted moments
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Meet your host
A host that adapts.
There's an answer behind fine. Totem hears it.
People say more than they type. Totem adapts the next question, probes vague answers, and cites every line back. Voice or video, any language.
Async, on each participant's schedule. The report is synthesized minutes after the last call ends, not the half-day it used to take.
Conversation progress
Totem · question 3
When you compared us to alternatives, what made our pricing feel high? And what would have made it feel right?
Marisa T.
Head of Growth
All of that, from
one line.
“I want to understand how users perceive our pricing tiers and what's holding back upgrades.”
Your turn
What conversation do you keep having?
Describe your own, or browse the categorised list below. Totem will set up the conversation and have it ready to launch in under two minutes.
Describe your conversation
Tap a tile above, or just describe yours.
Or pick one to start
Starting points,
ready to drop in.
Pick one to drop the prompt into the box above. Tweak it, then launch.
(Real configurable templates with full flows are on the roadmap. For now, these seed the prompt.)
Showing 1–9 of 52
By role
Anyone who runs the same conversation with many people.
These eleven are starting points. If it's a conversation worth running with more than one person, Totem can host it.
For founders
All the calls between shipping and sleeping.
For user researchers
Every methodology you'd run yourself, parallelized.
For product managers
Every conversation behind the next bet, and the last one.
For customer success
Every customer voice your dashboard doesn't pick up.
For talent teams
Every conversation in the loop, start to exit.
For investors
Every conversation behind every check, every reup, every pass.
For sales teams
Every conversation behind every deal, won or lost.
For agencies
Every client conversation the retainer doesn't make time for.
For healthcare
Every patient conversation between the appointments.
For educators
Every conversation the form-fillers leave out.
For journalists
Every conversation behind the byline.
For casting
Every applicant heard before the callback list.
Common questions
Questions, answered.
- What is Totem?
- Totem is an AI-moderated conversation tool. You describe the interview once; Totem runs it with every participant on their own schedule, transcribes each session, and synthesizes the cross-participant takeaway. It's used by founders running customer discovery, researchers running studies, PMs validating features, CS teams running check-ins, and talent teams running structured first rounds.
- How is Totem different from a survey tool?
- Surveys collect closed-ended answers; Totem runs full depth interviews. The conversation adapts to each participant — open questions, real follow-ups, transcribed verbatims — so the output is qualitative depth at quantitative scale, not a chart of multiple-choice answers.
- Who uses Totem?
- Anyone who runs the same conversation with many people. Founders running customer discovery, user researchers running depth studies, product managers validating features, customer success teams checking in on accounts, and talent teams running structured first-round interviews.
- How does AI-moderated interviewing work?
- You describe the conversation in one prompt — what you want to learn, what to probe on, what success looks like. Totem turns the prompt into a conversation protocol, hosts the call with each participant on their schedule, transcribes the audio, and synthesizes themes across the cohort with grounded verbatims.
- Does Totem replace researchers or recruiters?
- No — it amplifies them. Researchers stay in the seat designing protocols and reviewing synthesis; recruiters stay in the seat evaluating standouts. What changes is the bottleneck: the time-cost of running the calls themselves, which AI-moderation removes.
- What does an AI-synthesized takeaway look like?
- A 2–3 sentence cross-participant takeaway — for example, "Most participants understand the core value, but tier clarity is the gap (7 of 9 asked about usage limits)" — with sentiment-coded patterns, counts, and one-click verbatims grounding every claim.