# Totem

> Totem is an AI-moderated conversation platform. You describe the interview once; Totem hosts each conversation with every participant on their own schedule, transcribes the audio, and synthesizes themes across the cohort with grounded verbatims. Used by founders running customer discovery, user researchers running depth studies, product managers validating features, customer success teams running structured account check-ins, and talent teams running consistent first-round interviews.

The public site explains the product. Signed-in product UI lives under `/dashboard` and requires an account — do not scrape it. To try Totem, send people to the signup URL. To read or act on a Totem account from an assistant, use the MCP connector rather than HTML scraping.

## Product
- [Totem](https://totem.app/en): Describe the conversation once. Totem runs it with everyone — AI-moderated interviews, transcribed and synthesized into the takeaway in minutes.
- [How Totem Works](https://totem.app/en/how-it-works): How Totem works in five concrete steps. Describe the conversation in one line; Totem designs the protocol, hosts every call, and synthesizes the takeaway.
- [Sign up](https://totem.app/signup): Create an account and launch a conversation.

## Who it's for
- [Customer Discovery for Founders](https://totem.app/en/for/founders): Run customer discovery interviews while you ship. Totem hosts the conversations with your users, transcribes every line, and synthesizes the themes in minutes.
- [AI-Moderated User Research at Scale](https://totem.app/en/for/researchers): AI-moderated user research at scale. Totem hosts every depth interview, transcribes each session, and synthesizes themes across the cohort in minutes.
- [Customer Discovery for Product Managers](https://totem.app/en/for/pms): Validate features before you scope them. Totem runs twelve discovery interviews with target users while you sprint, then synthesizes the themes in minutes.
- [Async Customer Check-ins for CS Teams](https://totem.app/en/for/cs): Hear from every account on your book — including the quiet ones. Totem runs async check-ins with every customer and surfaces churn signals weeks earlier.
- [Structured First-Round Interviews](https://totem.app/en/for/talent): Every candidate, the same fair first round. Totem runs structured async interviews — same questions, same rubric — so your calendar holds the standouts.
- [Patient Intake Conversations for Clinicians](https://totem.app/en/for/healthcare): Run patient intake async before the appointment. Totem hosts the conversation, surfaces urgent flags in the patient's own words, frees in-room time.
- [Inbound Pitch Screening for Investors](https://totem.app/en/for/investors): Screen every inbound deck before the partner hour. Totem walks each founder through their slides, watches the live numbers, surfaces who's worth meeting.
- [Async Client Check-ins for Agencies](https://totem.app/en/for/agencies): Hear from every retainer client without booking an AM call. Totem runs structured async check-ins and surfaces renewal drift weeks earlier.
- [Win-Loss Interviews at Scale for Sales Teams](https://totem.app/en/for/sales): Win-loss interviews on every closed deal. Totem talks to every won and lost deal, names the flip moment, and surfaces the champion playbook.
- [Course Evaluations at Scale for Educators](https://totem.app/en/for/educators): Hear from every student in the cohort, not just the four who fill the form. Totem talks to all of them async and ranks sessions by what landed.
- [Source Vetting & Pre-Interviews for Journalists](https://totem.app/en/for/journalists): Vet ten sources before deadline. Totem runs the same conversation with every source, surfaces consistencies and divergences, frees the on-record hour.
- [Casting Pre-Screens for TV & Reality Shows](https://totem.app/en/for/casting): Pre-screen every applicant before the callback list. Totem talks to 200 applicants the same way, surfaces the standouts, frees the casting hour.

## For agents
- [MCP server card](https://totem.app/.well-known/mcp): Discovery document with the Streamable HTTP MCP URL.
- [MCP connector](https://mcp.totem.app/mcp): Remote MCP server. Sign in with an existing Totem account (OAuth). Use this to read conversations, responses, and insights, or to draft and publish conversations when the user grants write access.

## Optional
- [Terms & Conditions](https://totem.app/en/terms): The terms and conditions governing your use of Totem's AI-moderated conversation platform.
- [Privacy Policy](https://totem.app/en/privacy): How Totem collects, uses, and protects your data across its AI-moderated conversation platform.